country manager

Sejasa Announces Appointment of New Country Manager

Sejasa, the No.1 household service platform in Indonesia (part of the Recommend Group), officially announced the appointment of Hendry Tjawinoto as Country Manager. In his new role, Hendry will be responsible for executing strategy and ensuring performance across all departments. Such as operations, marketing, products, and others.

With his previous experience as Sejasa’s Head of Marketing and Head of Growth and Special Projects, Hendry successfully developed a strategy to significantly grow the number of users and develop features that can increase the number of transactions of Sejasa users.

Hendry had been with Sejasa for more than 4 years. With this experience, he believes that close collaboration between marketing, strategy, product, and operations is a key to success in developing a service marketplace.

In taking on the responsibility of this new position, Hendry will focus on ensuring the growth of users and service provider partners strategically into Tier 2 cities in Indonesia. Another important thing is to collaborate with Sejasa’s strategic partners and service professionals in serving and providing more value for Sejasa users.

country manager
Hendry Tjawinoto (left) with Jes Min Lua and Anthony Eka Wijaya

He will be working closely with co-founder Anthony Eka Wijaya to drive Sejasa’s growth.
“Hendry joined Sejasa in 2015 as a Digital Marketing Analyst. Since then, he has been increasing his level of skills and leadership as well, to become Head of Marketing. In 2021, he was entrusted with the position of Head of Growth where he further strengthened his skills in analytics and execution. His skills and leadership were evident from the start, so those around him would follow suit,” said Anthony Eka Wijaya.

Jes Min Lua, CEO of Recommend Group said that Hendry is uniquely positioned to succeed in this position. “Hendry has got a great balance of strategy and vision, a good feel for business and a solid understanding of numbers and what drives them. He has a proven track record, and that is why we are confident he will be able to continue our high growth trajectory and aim towards profitability.

“In the first 3 months of his tenure as Country Manager he has already put in place strong initiatives that are already generating results ”, Jes added.

“With the support of the highly-talented Sejasa team, I hope to make Sejasa the number 1 household service platform in Indonesia that is fast, safe, and convenient. Besides that, it is also a leading brand that is recognized and chosen by customers and service provider partners,” said Hendry.

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